Trainings Catalogue
Highlights
• Introduce data science, machine learning, their digital marketing applications and impact on the business.
• Get a sense of +10 real world marketing use cases from the industry and how to approach them.
• Topics related to data-driven customer acquisition, customer retention, behavior analysis, digital experience enhancement, and marketing campaign management will be aborded.
• Deep diving in two real-world business cases involving data science and machine learning for marketing (Scoping in business context, Framing, Modelling, Evaluating the outcome...)